Privacy Policy

Last Updated: January 11, 2026

1. Information We Collect

1.1 Information You Provide Directly

When you use our constitutional assessment quiz, we collect:

• Quiz Responses: Your answers to the 12 constitutional assessment questions
• Assessment Results: Your determined constitutional type (Tae-Yang, So-Yang, Tae-Eum, or So-Eum)
• Email Address (if provided): When you sign up for our newsletter or contact us
• Contact Information: Name and email when you reach out to us through contact forms

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Browser Data: Browser type, version, language preference
• Device Information: Device type, operating system, screen size
• Usage Data: Pages visited, time spent, click patterns
• IP Address: Your internet protocol address
• Referral Source: How you found our website

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

Essential Cookies:

• Remember your quiz progress if you navigate away
• Store your constitutional result during your session
• Remember your product category preferences

Analytics Cookies:

• Google Analytics to understand how visitors use our site
• Track which products are most viewed
• Measure quiz completion rates

Advertising Cookies:

• Amazon Associates cookies to track affiliate referrals
• These help us earn commissions when you make purchases

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Provide Our Services

• Calculate your Sasang constitutional type based on quiz answers
• Display personalized product recommendations
• Match beneficial ingredients to your constitutional needs
• Provide educational content relevant to your type

2.2 Improve Our Website

• Analyze which constitutional types are most common
• Understand which products are most helpful
• Identify and fix technical issues
• Optimize the user interface and experience

2.3 Communication

• Send you your quiz results (if you provide an email)
• Respond to your inquiries and support requests
• Send newsletters (only if you opt in)
• Notify you of important updates to our services

3. Information Sharing and Disclosure

We do NOT sell, rent, or trade your personal information.

We may share information in the following limited circumstances:

3.1 Service Providers

• Web Hosting: Our hosting provider stores website data
• Analytics: Google Analytics processes usage data
• Email Service: Email service provider (if you subscribe to newsletters)

These providers are contractually obligated to protect your data and use it only for specified purposes.

3.2 Affiliate Partners

When you click on affiliate links (e.g., Amazon):

• You are redirected to the partner's website
• They may place their own cookies on your device
• Their privacy policies govern data collected on their sites
• We receive anonymous information about purchases (not your personal details)

3.3 Legal Requirements

We may disclose information if required to:

• Comply with legal process (subpoenas, court orders)
• Enforce our terms of service
• Protect rights, property, or safety of HanbangType, users, or public
• Prevent fraud or security issues

4. Data Storage and Security

4.1 How We Protect Your Data

• Encryption: HTTPS/SSL encryption for all data transmission
• Secure Storage: Data stored on secure servers
• Access Controls: Limited access to personal data
• Regular Updates: Security patches and software updates

4.2 Data Retention

• Quiz Results: Stored in your browser session only (not permanently saved)
• Analytics Data: Retained for 26 months (Google Analytics default)
• Email Communications: Retained until you unsubscribe or request deletion

5. Your Privacy Rights

Depending on your location, you may have the following rights:

5.1 Access and Correction

• Access: Request a copy of personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data

5.2 Control and Objection

• Opt-Out: Unsubscribe from marketing emails at any time
• Cookie Control: Disable cookies through browser settings
• Object: Object to processing of your data for certain purposes

6. Third-Party Links and Services

Our website contains links to third-party websites and services, including:

• Amazon.com and other retailers
• Social media platforms
• External resources about Sasang medicine

Important: We are not responsible for the privacy practices of these third parties. Their privacy policies govern any information you provide to them.

7. Children's Privacy

HanbangType.com is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from a child under 13, please contact us immediately.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: What personal information we collect, use, and share
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale of personal information (we don't sell data)
• Right to Non-Discrimination: Equal service regardless of exercising privacy rights

9. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Legal basis for processing: Legitimate interest and consent
• Right to lodge a complaint with a supervisory authority
• Right to withdraw consent at any time

10. Updates to This Privacy Policy

We may update this privacy policy from time to time to reflect:

• Changes in our practices
• Changes in applicable laws
• New features or services

When we make changes, we will update the "Last Updated" date at the top of this page.

11. Contact Us

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us via our contact form.

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